Audi is preparing to turn the striking Concept C into a production electric sports car, with series production planned for 2027 at the automaker’s Böllinger Höfe facility in Germany. The Concept C itself is a two-seat, all-electric sports car that Audi unveiled in Milan in September 2025 as the first major expression of its new design philosophy.
Although Audi has not yet revealed the production car’s final name or complete technical specifications, the Concept C gives a strong indication of the design, interior philosophy and basic layout Audi is targeting. The production model is expected to sit between the discontinued TT and the R8 in the brand’s performance-car range, according to automotive reporting.
2027 Audi Concept C: What We Know So Far
The production version of the Concept C is not simply a distant design exercise. Audi has confirmed that the fully electric sports model previewed by the concept will be produced at Böllinger Höfe from 2027. Audi’s own communications describe the Concept C as a concrete preview of a production vehicle rather than a purely theoretical concept.
The final production name has not been officially announced. Audi CEO Gernot Döllner has also indicated that the production car will not use the TT name, according to reporting on his comments.
That leaves several important questions unanswered, particularly regarding final performance, battery capacity, range, pricing and U.S. availability.
Key confirmed points
| Item | Current information |
|---|---|
| Model | Production sports car previewed by Audi Concept C |
| Powertrain | Fully electric |
| Seating | Two seats |
| Concept layout | Rear-wheel drive |
| Roof | Electrically retractable hardtop |
| Production timing | 2027 |
| Production location | Audi Böllinger Höfe, Germany |
| Final production name | Not officially announced |
| U.S. pricing | Not officially announced |
| Official EPA range | Not announced |
| Production power output | Not announced |
The specifications above distinguish what Audi has confirmed from information that remains unavailable for the production model.
Concept C Design: A New Direction for Audi
The Concept C is significant because Audi is using it to introduce a new visual language for future models.
Its most recognizable feature is the upright vertical frame at the front. Audi says the design takes inspiration from the Auto Union Type C race car from 1936 and the third-generation Audi A6 while creating a new interpretation of the brand’s front-end identity.
The concept also introduces four horizontal lighting elements in each headlight and rear light. Audi says this four-element signature will become an important part of its visual identity.
Rather than relying on complicated surfaces and numerous decorative elements, Audi describes the Concept C’s design philosophy as “radical simplicity.” The body uses clean surfaces, a strong shoulder line and a relatively restrained overall form.
This approach is important because the production car is expected to carry much of the Concept C’s visual character. Car and Driver reported that Audi expects the production version to look very similar to the concept.
Retractable Hardtop Gives the Concept C Two Personalities
One of the most unusual elements of the Concept C is its roof.
Audi designed an electrically retractable hardtop with two roof elements. It allows the car to function visually as a closed sports car while also providing an open-top driving experience.
This is different from a conventional soft-top convertible. The retractable hardtop allows Audi to preserve the concept’s clean, almost coupe-like profile when the roof is closed.
Audi says this is the first time it has used an electrically retractable hardtop on one of its roadsters.
Whether every aspect of the concept’s roof mechanism carries directly into the production model remains something Audi has not fully detailed.
Interior: Physical Controls Return to the Spotlight
The Concept C’s interior takes a noticeably different approach from the increasingly screen-heavy cabins found in many modern cars.
Audi has incorporated physical controls made from anodized aluminum, with the company emphasizing tactile feedback and mechanical feel. The steering wheel also uses physical haptic controls and a metal Audi rings emblem.
A 10.4-inch foldable center display is positioned within the dashboard. The screen can be folded away, allowing the cabin to maintain a cleaner appearance when the display is not required.
This is an important part of Audi’s broader design philosophy for the Concept C: technology should remain available without dominating the interior.
The concept also uses geometric surfaces, aluminum controls and natural materials to create a more tactile cabin rather than relying entirely on touchscreens.
Electric Powertrain: What Is Confirmed?
Audi has confirmed that the production sports car will be fully electric. However, the company has not yet released the complete production powertrain specification.
The Concept C itself is rear-wheel drive, according to Audi’s published fact sheet. It uses a central battery layout, with the battery positioned between the occupants and the rear drive unit.
Audi’s concept fact sheet lists the Concept C at a gross weight of 1,690 kg and gives it a 2,568-mm wheelbase. Those are concept-vehicle specifications, however, and should not automatically be treated as specifications for the final production model.
What Audi has not confirmed
The following production-car details remain unavailable:
- Final battery capacity
- Production horsepower
- Production torque
- Official driving range
- DC charging speed
- 0–60 mph or 0–100 km/h acceleration
- Final curb weight
- Final motor configuration
- Production dimensions
- EPA efficiency or range figures
- Starting price
Some automotive reports have discussed possible rear-wheel-drive and all-wheel-drive configurations, but those details should be treated as reported rather than as a complete official production specification. Car and Driver currently reports that Audi has confirmed a future dual-motor all-wheel-drive version, while detailed production specifications remain limited.
Will the Production Audi Concept C Look Like the Show Car?
The available evidence suggests that the production car will retain much of the Concept C’s appearance.
Audi describes the concept as a preview of a future production model, while reporting from Car and Driver indicates that the production version is expected to look very similar to the concept.
That makes the Concept C particularly useful for understanding Audi’s direction.
Expect the production car to carry over major visual themes such as:
- Upright front design
- Four-element lighting signature
- Low sports-car proportions
- Strong shoulder line
- Minimalist surfaces
- Two-seat cabin
- Retractable hardtop concept
Small production changes are still possible, particularly where regulations, manufacturing requirements and everyday usability are concerned.
Production Plans and Böllinger Höfe
Audi plans to build the new electric sports model at Böllinger Höfe in Germany from 2027. The facility is already closely associated with Audi’s performance cars and has experience producing low-volume, high-performance vehicles.
Audi has previously produced the R8 and electric e-tron GT models at Böllinger Höfe, making the facility a natural location for another specialized sports car.
Audi’s announcement about its production network specifically says preparations are underway at Böllinger Höfe for the new electric model previewed by the Concept C, with production scheduled to begin in 2027.
2027 Launch Plans: What Buyers Should Expect
Audi has confirmed 2027 production, but the company has not provided a complete global retail launch schedule.
That distinction matters. A 2027 production start does not necessarily mean every market will receive the car at the same time.
For buyers outside Europe, important details such as U.S. availability, pricing, EPA certification and delivery timing still need to be confirmed.
Audi is therefore further along with the vehicle itself than it is with the public specification sheet.
Could It Become the Electric Successor to the Audi TT?
The Concept C is widely described as the spiritual successor to the Audi TT, which ended production after the 2023 model year. However, Audi has indicated that the new sports car will not carry the TT name.
Its positioning also appears to be broader than simply replacing the TT.
Audi has described the sports car as sitting between the TT and R8 in its portfolio, while the new model is intended to become an important expression of the brand’s future design direction.
That gives the Concept C production car a potentially unusual position: a compact two-seat electric sports car with a design mission that extends beyond the vehicle itself.
Audi Concept C vs. the Porsche 718 EV Connection
The Audi sports car is being developed in connection with technology and architecture associated with Porsche’s next-generation 718 EV program.
However, the relationship has become more complicated because Porsche’s electric 718 plans have reportedly faced uncertainty. Audi nevertheless reaffirmed its commitment to producing its own electric sports car in 2026.
Audi’s CEO reportedly told employees that delivery of the platform from Porsche was not in question, reinforcing Audi’s stated commitment to the project.
The exact production specifications and final platform details remain subject to further announcements.
What Makes the 2027 Audi Electric Sports Car Important?
The significance of the Concept C goes beyond another new EV.
Audi is using the car to introduce a new design philosophy centered around clarity, technical precision, tactile controls and simplified surfaces. The company says the Concept C is the first manifestation of this design approach and that its principles will influence future Audi products.
It also represents Audi’s return to a dedicated two-seat sports-car format after the end of the TT and R8.
Unlike many electric vehicles that emphasize maximum practicality, the Concept C is being developed around sports-car proportions, two-seat packaging and driver-focused design.
That makes it an important model for understanding where Audi’s performance and design strategy is heading.
What We Still Don’t Know
Several of the questions buyers will care about most remain unanswered.
Audi has not yet publicly confirmed the production car’s:
- Final name
- Starting price
- Battery capacity
- Official range
- Charging performance
- Final horsepower
- Final torque
- Acceleration figures
- Final weight
- U.S. launch timing
- U.S. EPA certification
- Complete trim structure
These omissions are normal for a vehicle that is still ahead of its market launch. More detailed specifications should become available as Audi moves closer to production.
Final Thoughts
The 2027 Audi Concept C production car is shaping up to be one of Audi’s most significant new sports cars in years. Audi has already confirmed the essential elements: a fully electric two-seat sports car, production beginning in 2027 at Böllinger Höfe, and a design direction heavily influenced by the Concept C.
The concept’s upright front design, four-element lighting signature, retractable hardtop and tactile interior controls provide a clear indication of Audi’s intended character. At the same time, key production specifications such as range, power, battery capacity and pricing remain unconfirmed.
For now, the Concept C is best viewed as a very detailed preview of Audi’s next electric sports car rather than a finished production specification sheet.
Frequently Asked Questions
When will the Audi Concept C production car launch?
Audi has confirmed that the fully electric sports model previewed by the Concept C will enter production in 2027 at Böllinger Höfe in Germany. A precise customer delivery date has not been announced.
Will the production car be called Audi TT?
No official production name has been announced, and Audi CEO Gernot Döllner has indicated that the car will not use the TT name.
Is the Audi Concept C fully electric?
Yes. Audi describes both the Concept C and the production model it previews as fully electric sports cars.
How many seats does the Concept C have?
The Concept C is a two-seat sports car.
Will the production Audi Concept C have a retractable roof?
The Concept C uses an electrically retractable hardtop. Audi has presented this roof concept as a defining feature of the vehicle, although final production specifications can still change.
How much will the 2027 Audi electric sports car cost?
Audi has not officially announced production pricing.
What is the range of the 2027 Audi Concept C?
Audi has not yet announced an official production-model range figure.
Will the Audi Concept C come to the United States?
Audi has not yet published complete U.S. availability, pricing or EPA specifications for the production model.
Sources & References
- Audi MediaCenter — Audi Concept C design and technology
- Audi MediaCenter — Audi production network and 2027 Böllinger Höfe plans
- Audi MediaCenter — Concept C key statements and production decision
- Audi Concept C official fact sheet
- Car and Driver — Audi Concept C production-car details
- Car and Driver — Audi commitment to Concept C production
- Autocar — Audi confirms 2027 production plans
